CAWI – Web Interviewing Solutions

Overview & Service Framework

CAWI is our core self-administered web-based data collection service. Respondents complete structured surveys online at their convenience through desktop browsers, survey links, or pre-profiled online panels. We combine software tools with global panel operations to capture exact respondent feedback securely and efficiently.

Core Methodology Components

• Online survey panels & dynamic brand tracking
• Web-based customer satisfaction (CSAT) questionnaires
• Self-completed links distributed via email or newsletters
• Product concept exposure testing and online ad-recall
• Price sensitivity surveys (Van Westendorp PSM models)
• Advanced B2B/B2C logic questionnaires (MaxDiff, dynamic grids)

Business Strengths